II Evaluation of demand and challenges of particular product from local buyer and consumer reaction

Consumer needs in the African market differ from those in Japan and other foreign markets.
Therefore, it is necessary to clarify price and localization issues before fully developing the market.
Therefore, And Africa recommends test marketing in target markets.
By getting concrete feedback on your products from buyers and consumers, you can prepare to minimize risks and increase sales.

II Recommendations for sales improvement

In this test marketing service, besides sharing feedback from consumers, we propose a localization plan for improving sales. And Africa can suggest it by our African consultants who understand the characteristics of the local market well.

II Test marketing service model

We make use of your sample product to gather local consumer’s voices directly.
Specifically, we will collect feedback from the local market using the following three channels.

• 1.Utilization of local business partners
  (In South Africa, our branch can be utilized)
• 2.Utilizing our EC site
• 3.Utilization of locally affiliated retail stores

※The model of our test marketing service

Click here to check our EC-site “Global Market Japan”